Statistics and analytics

Services and sites provided by Roni Lehto and Lehto Digital use analytics and statistics tools to gather information about how they are being used.

Contact: roni.lehto -at- lehtodigital.fi

---

Used tools and platforms

We use a self-hosted Matomo installation to collect statistics and analytics on our sites and services. All data is processed on our servers, protected and encrypted appropriately.

Purpose of processing user data

Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls; not found pages, search engine indexing issues, which contents are the most appreciated... Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content, etc.

Matomo is processing the following personal data:

• Cookies
• IP address

And also:

• Date and time
• Title of the page being viewed
• URL of the page being viewed
• URL of the page that was viewed prior to the current page
• Screen resolution
• Files that were clicked and downloaded
• Link clicks to an outside domain
• Pages generation time
• Country
• Main Language of the browser
• User Agent of the browser

Any interactions, such as mouse clicks, form submissions, searches, downloads, etc. are also possible data collection points, depending on the service being used.

The processing of anonymized user data with Matomo is based on legitimate interests and the user's explicit consent, given on the first visit to the service.

Legitimate interests

Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

Recipients of the collected data

The data received through Matomo and other tools is sent to the administrators of the service, and kept safe and secure on our service provider's server (Hetzner Online GmbH).

Details of transfers to third country and safeguards

Matomo data is hosted in Helsinki, Finland. The analytics and statistics data is never sent or given to third parties or third countries.

The existence of each of the data subject's rights

As Matomo is processing personal data on explicit consent, you can exercise the following rights:

• Right of access: you can ask us at any time to access your personal data.
• Right to erasure: you can ask us at any time to delete all the personal data we are processing about you.
• Right to portability: you can ask us at any time for a copy of all the personal data we are processing about you in Matomo.
• Right to withdraw consent: you can withdraw your consent at any time by clicking on the "Privacy" button on the left bottom corner of the page.

The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences

Matomo is not doing any profiling.